IT Entrepreneurship

Entrepreneurship in the XXI^stcentury

A series of interactive discussions for ICT business managers and entrepreneurs aimed at presenting trends, challenges, and opportunities for on-line entrepreneurship, showcasing success stories from the region. This year’s hot topics include gaming and mobile, on-line payments, digital advertising, and venture capital.

The session will concentrate on the following topics:
- what are the bottlenecks for development of electronic payments in Moldova?
- what does it take to develop a successful business model and sell it to an investor?
- how does venture investment work?

WHO SHOULD ATTEND: business managers, entrepreneurs, private companies, IT specialists, bank specialists.

WHO WILL BE THERE: public officials, ICT specialists, ICT entrepreneurs.

WHY SHOULD I ATTEND: gain latest insight into IT entrepreneurship trends, challenges and opportunities.

KEY WORDS: IT entrepreneurship, on-line entrepreneurship, on-line payment, gaming and mobile, digital advertising, venture capital.

VENUE: May 18th-19th, Nistru Hall, Leogrand Convention Center.

May 18	IT Entrepreneurship Nistru Hall
09:00	Registration
09:30	Grand Opening Vlad Filat, Prime Minister Franz Scherz, Managing Director, HP CDG
10:00	Session I. Electronic Payment Systems - The role of National Bank of Moldova in Promotion of Electronic Payments, Igor Munteanu, Director of Payment Systems Department, National Bank of Moldova - Vision for Mobile Payments development, Victor Burunsus, Independant Consultant, Mobile - The experience of developing alternative electronic payments, Andrey Aydov, Qsystems, Moldova - Moldmoney - an integrated electronic payment system for online business, Veaceslav Kunev, Moldmoney Project, Moldova - Mobile Financial Services, Andrey Gornaev, Russia
12:00	Break
12:30	Session II. Growing and funding online business - Entrepreneurship in the 21^st century, Vlad Stan, entrepreneur, Angel investor, Romania via videoconference - Technology, Transitioning countries, and why entrepreneuship can change Moldova, Dava Marinkovich, Founder/Director, TeleSkin d.o.o., Belgrade, Serbia - How investors change your business. Case study Neogen SA, Calin Fusu, - Can we invest in your business?, Norman Fraser, PhD, Partner, Angello Capital Partners Fund
14:00	Lunch (sponsored by MOldtelecom and Endava)
15:00	Session III. Netpreneurship - Netrepreneur, the New Breed of Entrepreneurs, Marius Ghenea, President, Romanian Association for the Online Stores, Entrepreneurship Professor, CEU Business School and Maastricht School of Management, Board Director, Venture Connect Romania - Presentation of the book Entrepreneurship. The way from ideas to opportunities and business success by Marius Ghenea
16:30	Break
17:00	Session III. Developing ideas into start-ups - Live-streaming in Moldova: making impossible happen on Privesc.eu, Eugeniu Luchianciuc, Founder Privesc.eu, Moldova - Zumzi. The saving bee, Calin Fusu, entrepreneur, Founder Neogen, Romania - Launch48 - Entrepreneurial events for people who want to start a business, Ian Broom, founder Launch48, UK via videoconference
May 19	IT Entrepreneurship Nistru Hall
09:00	Registration
09:30	Session I. Digital advertising and PR - Digital advertising trends, Ionel Naftanaila, Deputy Director General Tradeads Interactive SRL, Romania - Measuring online audience and its impact for the advertising market, Catalin Emilian, Operations Manager Gemius Research, Romania - PR in the digital era, Anca Petrescu, Project Manager Machteam Soft, comunicatedepresa.ro, Romania
11:00	Break
11.30	Session II. Social Media Marketing in digital era - Efficient usage of Social Media in marketing activities, Natalia Cogalniceanu, Head of Marketing Communications, Moldcell, Moldova - Including facebook in your marketing mix, Artur Gurau, Marketing Manager Clickits, Moldova - Use of entertainment solutions for small and medium enterprises marketing, Riccardo Feddelli, owner OFarm, Moldova

Summit

IT Entrepreneurship